What is AVA?
AVA is Avid’s proprietary marketing platform that has been created to supercharge Avid’s ability to engage digital audiences at scale across its media network and with its advertising partners.
An automation and analytics platform that assists brands, such as Avid’s media network, optimise ROI from advertising spend on digital content, and includes an advertiser portal for Avid’s brand clients, to make running content campaigns with Avid simple and easy.
Market leading software to supercharge your digital marketing...
Automate All Digital Content Processes in the Life Cycle
Collate and Analyse Digital Content Performance Data
Receive Highly Powerful Strategy and Optimisation Recommendations
Why did we build AVA?
The Avid Marketing Platform was built in response to our own feelings of frustrations as we scaled our own brands. There are a lack of tech-enabled solutions that help brands drive ROI from their content marketing strategies, despite it being one of the most popular methods of audience engagement - so we thought, why don’t we create our own?
In doing that, we’ve focused on creating a solution that manages the end to end lifecycle of content marketing to make intensive activities from creating content to distribution through to measurement and optimisation simple, accessible and easy.
What does AVA unlock for marketers
- Simple and Efficient Content Feedback & Approvals Process
- Automated Content Publishing & Scheduling
- Content Production at Scale
- Sophisticated Audience Segmentation + Targeting
- Comprehensive Content Performance Reporting & Analysis
- Automated & Powerful Strategy Improvement Recommendations
Driving Greater Value from Every Content Campaign & Execution
Enhancing every step of the execution process.
Helping define the best content focus points for your brand, industry or platform you are creating content for
Improving your selection of each specific creative element leveraged for the campaign
End-to-end management of content production processes, including file management
Simple and easy to use feedback tools with the ability to invite internal and external teams to participate
Automated distribution of content across all major digital platforms
Segment custom audiences from Avid and your brand, based on their level of interaction with our content
Collate and organise content performance data from all points of distribution, making tracking and reporting on performance simple
Data analysis to identify trends and outliers to help guide future tactics and strategies
Leveraging data analysis and machine learning to make strategy recommendations to power your campaigns, all live and in real time