Meet Ava,
Our Custom-Built
Marketing Platform.

What is Ava?

Ava is a cloud-based end-to-end platform that has been created to supercharge advertising ROI by enabling brands to produce, amplify, analyse and optimise digital content executions at scale, with data-driven strategic insights at every step of the way to guide user decision making, in an all-in-one, self-serve tool.

Market leading software to supercharge your digital marketing...

Why did we build Ava?

The Avid Marketing Platform was built in response to our own feelings of frustrations as we scaled our own brands. There are a lack of tech-enabled solutions that help brands drive ROI from their content marketing strategies, despite it being one of the most popular methods of audience engagement - so we thought, why don’t we create our own?

In doing that, we’ve focused on creating a solution that manages the end to end lifecycle of content marketing to make intensive activities from creating content to distribution through to measurement and optimisation simple, accessible and easy.

What does Ava unlock for marketers

  • Simple and Efficient Content Feedback & Approvals Process
  • Automated Content Publishing & Scheduling
  • Content Production at Scale
  • Sophisticated Audience Segmentation + Targeting
  • Comprehensive Content Performance Reporting & Analysis
  • Automated & Powerful Strategy Improvement Recommendations

Driving Greater Value from Every Content Campaign & Execution

Enhancing every step of the execution process.

How can brands work with
Avid Collective to leverage Ava?