Avid Partnerships
Our digital partnerships managed service enables advertisers to maximise ROAS from their partnerships with digital publishers and influencers.
Our Focus
Maximising impact from every content piece through high quality management of digital partners on behalf of the advertiser, from content production to performance management.
Why Us?
Avid's experience driving greater cut-through with our own content on a performance basis, alongside running a digital publishing network, renders us experts in relationship, content, and campaign management.
The Avid Partnerships Offering
Identify
Partners
Identify relevant partners that suit the campaign objectives
Set Up Campaign
Organise every element of the campaign to best suit the outcome for the advertiser
Manage Content Feedback
Manage content briefings & approvals to best drive impact for the campaign, involving clients at key moments
Optimise Performance
Analyse content performance to optimise towards maximising the impact of the campaign
Report on Results + KPIs
Report on the results across the campaign broken down by partner, content piece and platform
Why Leverage Digital Partnerships?
Reach highly engaged audiences at scale
Commonly, digital partners engage audiences that are hard to capture as a brande because they typically avoid advertising
Showcase the value of your brand or products more effectively
Digital Partnerships can do a much better job of bringing value to life for their engaged audience
Establish greater trust
Audiences engage far higher with trusted voices they know and love whether that be publishers or influencers
Drive greater levels of engagement
Audiences are far more likely to engage and share content from publishers or influencers with their friends and family
How Avid Partnerships Solves Common Digital Partnerships Pain Points
| Common Pain Point | How Avid Partnerships Solves These Problems |
|---|---|
| Time consuming and resource draining | Avid Marketing Platform makes scale simple |
| Partnerships with publishers and influencers are not typically optimised for performance | Focus on driving performance |
| Poor briefing leads to content that doesn’t serve brand objectives | Experience running sponsored content campaigns |
| Lack of integration with other owned media means incrementality is not assured | Prioritising incremental audience reach |
| Significant levels of media output is not often achieved i.e. reach, impressions or traffic, driving minimal impact | Guarantee media outputs and deliverables |
| Campaign reporting commonly lacks analysis of incremental coverage that partners bring to campaigns | Optimisations throughout the campaign |